India Untold
Success Story of Nirma
Karsanbhai Patel’s success story is remarkable in every sense. His father, working as a farmer, struggled to make the ends meet.
He secured a position as a technician in a government lab. However, driven by his desire to make it big, he left his government job.
Karsanbhai Patel studied the markets. He learned that many people couldn’t afford to buy expensive detergent powder.
Consequently, he introduced a low-cost detergent powder that catered to the needs of middle-class families.
Karsanbhai Patel took a loan of Rs 15,000 and embarked on his journey. He ran the business from a small space behind his house.
In memory of his daughter, Nirupama, Karsanbhai Patel named the company ‘Nirma.’
In the initial days, he would sell the products door to door, using a bicycle. Gradually, his products gained popularity in the market.
Today, Nirma is a popular and trusted brand in India. The company has a turnover of Rs 23,000 crore. Karsanbhai Patel also earned a spot in the Forbes 2024 list of billionaires.