India Untold

The Incredible Story of India’s Fevicol Man

Image credits: Pidilite

Studying Law

Balvant Parekh received his education from a Government Law College in Mumbai but did not practice law after that.
 

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Balvant Parekh participated in the Quit India Movement in the 1940s

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Balvant Parekh got married at an early age

He took up a peon’s job at a merchant’s godown and lived there with his wife.
 

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Balvant Parekh changed his job and started working at a printing press

Image credits: Pidilite

Balvant Parekh got involved in import business.

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Working with German companies

He imported products from a German company called ‘Hoechst’, that worked in association with ‘Fedco’ in India.
 

Image credits: Pidilite

In 1954, Balvant Parekh got an opportunity to visit Germany.

On the invitation of Hoechst, he went to Germany for a month.

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Beginning of a legacy

Balvant Parekh started a pigment emulsions unit in collaboration with his brother.
 

Image credits: Pidilite

Balvant Parekh officially launched his brand in the year 1959.

Inspired by the German word 'Kol,' he named his glue brand as ‘Fevicol.' Initially known as ‘Parekh Dyechem Industries’ the name of the company was changed to ‘Pidilite.'

Image credits: Facebook
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