India Untold

Success Story: How Amul Emerged as the Leading Milk Brand in India

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Golden jubilee celebrations

On Thursday, Prime Minister Modi joined the golden jubilee celebrations of Gujarat Cooperative Milk Marketing Federation. 

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Inauguration of projects

PM Modi inaugurated Amul’s cheese, chocolate, and ice cream manufacturing plants at the event. These plants have been constructed at the cost of Rs 1200 crore. 
 

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PM Modi's speech

PM Modi in his speech highlighted the hardships of milk farmers. Farmers faced difficulties due to intermediaries who bought milk at low prices and sold it at higher rates. 
 

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A tale from the pre-independence era

To find a solution, farmers reached out to local leader Tribhuvandas Patel and approached Sardar Vallabhai Patel to establish a Dairy Cooperative Union. 
 

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District Cooperative Society

District Cooperative Society was established in Anand, which consisted of small farmers of Gujarat. This marked the beginning of milk delivery service. 
 

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A trusted brand

The dedicated efforts of the farmers yielded positive results. Subsequently, cooperative societies grew in numbers. Presently, this committee boasts over 36 lakh farmers. 
 

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Golden Jubilee

Amul brand is managed by the Gujarat Cooperative Milk Marketing Federation. On Thursday, the brand organized a Golden Jubilee event at the Narendra Modi Stadium.

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