India Untold

Meet the daughter-in-law and mother-in-law who are business partners

 

 

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Experiencing hair fall

The daughter-in-law, Nidhi Dua experienced hair fall issues during the lockdown. Her mother-in-law, Rajni Dua was facing the same problems.

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Hair loss issues

Nidhi noticed that hair fall was a common issue among the women in her neighbourhood. Most of them purchased expensive products but nothing addressed the problems. 

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Nidhi’s grandmother’s recipe worked wonders

One day, Nidhi found her grandmother’s recipe for hair loss and used it to create a homemade hair oil for herself. 

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This marked the beginning of Nidhi’s business venture

Together with her mother-in-law, Nidhi commenced making hair oil products. 

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Marketing

The duo began marketing the oil products through social media groups, and this approach received a positive response.

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Promoting products

Nidhi used Instagram reels to inform people about the oil, and as a result, she began receiving orders. 

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Nidhi was a software engineer by profession

Nidhi’s son was born three years after her marriage. She chose to leave her job to ensure his proper upbringing. 

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Support from around 5,000 women

Nidhi currently receives approximately 200 to 300 orders each month. 

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Nidhi cultivates all the ingredients for her oil in her own garden.

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