India Untold

Know how this man saved Royal Enfield from failing in India

Image credits: Instagram

Meet Siddhartha Lal, MD and CEO of Enrich Motors Ltd

Siddhartha Lal is a visionary leader and businessman who took over the company at the mere age of 26 and transformed it into the ever-popular bike company we know now. 

Image credits: Instagram

Royal Enfield's difficult phase in India

Royal Enfield is a cult favorite motorcycle brand in India. It was always popular, but it had its rough phase when the company was not making sales and the profits were tanking. 

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Revival by Siddhartha Lal

Siddhartha is credited for the revival of the company by introducing new tech, making it user-friendly, and streamlining costs. 

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Work experience

Siddhartha was appointed as the CEO of Royal Enfield from 2000-2004. Currently, he is working as the MD and CEO of Eicher Motors Ltd, the parent company of Royal Enfield. 

Image credits: Instagram

Education

Lal has a Master's degree in Automotive Engineering from the University of Leeds, England. He graduated in economics from St. Stephens College, Delhi University. 

Image credits: Instagram
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