Meet Karsanbhai Patel, the founder of popular brand Nirma
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Washing powder Nirma
Washing powder Nirma is a renowned and trusted brand in India. The jingle is extremely popular too.
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Who is Karsanbhai Patel?
Karsanbhai Patel is the founder of Nirma. Before launching the company, he used to work as a lab technician.
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A tragic accident
Karsanbhai Patel had a stable government job. The family was doing well, but the tragic loss of his daughter Nirupama in a road accident shattered them.
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Launching Nirma
In memory of his daughter, Karsanbhai Patel laid the foundation of the company Nirma. At the time, imported brands were popular in the market.
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Struggling years
In the initial days, Karsanbhai sold the products on his bicycle. He guaranteed his customers that his products would whiten their clothes.
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Nirma's popularity
Over time, Nirma gained popularity across the country. Its affordability made it a favourite among the lower-class and middle-class households.
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Nirma's turnover
More than 18 thousand employees work for the company. Nirma has a turnover of around Rs 23 thousand crore.