India Untold

Meet Karsanbhai Patel, the founder of popular brand Nirma

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Washing powder Nirma

Washing powder Nirma is a renowned and trusted brand in India. The jingle is extremely popular too. 
 

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Who is Karsanbhai Patel?

Karsanbhai Patel is the founder of Nirma. Before launching the company, he used to work as a lab technician. 
 

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A tragic accident

Karsanbhai Patel had a stable government job. The family was doing well, but the tragic loss of his daughter Nirupama in a road accident shattered them.
 

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Launching Nirma

In memory of his daughter, Karsanbhai Patel laid the foundation of the company Nirma. At the time, imported brands were popular in the market. 
 

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Struggling years

In the initial days, Karsanbhai sold the products on his bicycle. He guaranteed his customers that his products would whiten their clothes. 
 

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Nirma's popularity

Over time, Nirma gained popularity across the country. Its affordability made it a favourite among the lower-class and middle-class households. 
 

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Nirma's turnover

More than 18 thousand employees work for the company. Nirma has a turnover of around Rs 23 thousand crore.

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