India

What Is Kasturi Cotton Bharat? India's new cotton program explained

Image credits: Pixabay

Whose Initiative?

The Kasturi Cotton Bharat program is led by TEXPROCIL and the Cotton Corporation of India (CCI) to enhance the traceability and branding of Indian cotton.

Image credits: Facebook/Kasturi Cotton Bharat

Kasturi Cotton Benefits

Kasturi Cotton meets high-quality standards, improving fabric softness, strength, durability, and color vibrancy.

 

Image credits: Pixabay

Made in India

The program uses QR-based certification and blockchain technology for traceability at every processing stage, ensuring authenticity and transparency.

 

Image credits: Pixabay

Stakeholder Empowerment

All cotton ginners in India, including those in Andhra Pradesh, are authorized to produce Kasturi Cotton. Andhra Pradesh has certified 100 bales.

Image credits: Pixabay

Aim of Kasturi Cotton

The initiative aims to create a unique identity for Indian cotton, support farmers, and benefit all stakeholders involved in the cotton industry.
 

Image credits: Pixabay
Find Next One