What Is Kasturi Cotton Bharat? India's new cotton program explained
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Whose Initiative?
The Kasturi Cotton Bharat program is led by TEXPROCIL and the Cotton Corporation of India (CCI) to enhance the traceability and branding of Indian cotton.
Image credits: Facebook/Kasturi Cotton Bharat
Kasturi Cotton Benefits
Kasturi Cotton meets high-quality standards, improving fabric softness, strength, durability, and color vibrancy.
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Made in India
The program uses QR-based certification and blockchain technology for traceability at every processing stage, ensuring authenticity and transparency.
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Stakeholder Empowerment
All cotton ginners in India, including those in Andhra Pradesh, are authorized to produce Kasturi Cotton. Andhra Pradesh has certified 100 bales.
Image credits: Pixabay
Aim of Kasturi Cotton
The initiative aims to create a unique identity for Indian cotton, support farmers, and benefit all stakeholders involved in the cotton industry.