The Make-Up Game: What are the top-selling cosmetics in India?

According to a report by the Economic Times, the majority of makeup products in India are sold in Eastern regions.
 

As per the report, in Kolkata last year, cosmetic products like lipsticks, eyeliners, nail polishes, and other beauty products collectively generated significant sales.

Citing global consumer research firm Kantar, the report suggests that over 186 million cosmetic items were purchased across 10 major cities in India. 
 

Reportedly, women in eastern regions have a preference for darker shades. They spend the most on these beauty products compared to other regions. 
 

According to the report, cosmetics for lips are the bestselling beauty products. Around 65 million units are sold annually, generating a revenue of Rs 1700 crore. 
 

The report suggests that cosmetics designed for face and lips generated approximately Rs 2900 crore, accounting for about 70 percent of the total value of the industry.