Business
Nidhi Yadav is an example of taking risks and working hard for your goals to achieve success. She quit her high-paying job for her dream and now runs a Rs 300 crore fashion empire.
Nidhi Yadav worked at Deloitte and dreamt of making it big in the fashion industry. She worked hard to gain experience in the field and get familiar with the ins and outs.
Nidhi quit her job and moved to Italy to pursue a one-year course at the Polimoda Fashion School. She even bagged a job in Italy but she moved back to India to start her career.
Nidhi founded her clothing brand named Aks in 2014 with an investment of just Rs 3.50 lakh. The brand targeted women from ages 18-35 and provided ethnic wear at affordable prices.
During the COVID-19 outbreak, business and production were closed. To ensure the staff gets salaries, the brand started producing PPE kits and masks which was also successful.
Aks' evaluation grew to Rs 1.60 crore in 2014. In 2019-20 the brand generated revenue of Rs 100 crore. In an interview, Nidhi revealed the brand's plan to cross Rs 500 in 2023-24.