Business

IIT Delhi to Rs 40k crore company: The remarkable journey of alumni's

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Founding of Meesho

IIT Delhi alumni Vidit Atre and Sanjeev Barnwal founded Meesho in 2015, a social marketing platform.
 

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Background of Founders

After graduation, Sanjeev Barnwal worked in Sony’s core tech team in Japan before pursuing his entrepreneurial aspirations. Vidit Atreya, used to work at Inmobi.

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Early Challenges and Beginning

Meesho started in 2015 from a Bengaluru flat. Despite modest origins, Aatrey and Barnwal focused on business success.

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Unique business model

Meesho's revolutionary concept incorporates resellers, primarily housewives, who sell through social media. Sellers set up a marketplace on the app, using WhatsApp.
 

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Growth and appreciation

Meesho's valuation rose from $2.1 billion in April to a staggering $4.9 billion in September, underscoring its rapid expansion and potential in the e-commerce space.

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Ambitious goals and expansion

Meesho aspires to reach 100 million monthly users by December 2024, a huge increase from its existing user base of 15 million, indicating aggressive expansion aspirations.

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Empowering women entrepreneurs

Meesho has enabled over 13 million entrepreneurs, primarily women, to start internet enterprises without any initial investment, promoting financial independence.

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Legacy & Inspiration

Meesho's success story inspires aspiring entrepreneurs throughout the world, demonstrating the potential of invention, and dedication to driving tremendous impact and change.
 

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