Founded in 2015 by Aman Gupta and Sameer Mehta, boAt has grown into a leading direct-to-consumer (D2C) electronics and lifestyle brand in India. Initially established under the parent company Imagine Marketing Pvt. Ltd., boAt aimed to address the demand for stylish, durable, and affordable audio and tech accessories. Its journey, from solving simple consumer pain points like fragile iPhone cables to offering premium-quality headphones, speakers, and smartwatches, is a testament to the brand's innovative approach and consumer focus.