The daughter-in-law, Nidhi Dua experienced hair fall issues during the lockdown. Her mother-in-law, Rajini Dua was facing the same issue. One day, Nidhi found her grandmother’s recipe for hair loss and used it to create a homemade hair oil for herself. Together with her mother-in-law, Nidhi commenced making hair oil products and currently receives approximately 200 to 300 orders each month.