Handloom sector is a symbol of the country’s glorious cultural heritage and an important source of livelihood in the country. The sector is key to women empowerment as over 70 per cent of handloom weavers and allied workers are women. To mark the 6thNational Handloom Day on 7th August and to instil pride of workmanship of handloom weaving amongst citizens, a social media campaign has been planned for the handloom weaving community