New Delhi: Prime Minister Narendra Modi will address nearly 25 lakh chowkidars or watchmen on Wednesday at 4:30 PM on the occasion of Holi through an “audio bridge”.
While Congress president Rahul Gandhi's 'chowkidar chor hai' jibe against Prime Minister Modi has backfired big-time, the PM is in no mood to let this golden opportunity slip just before the general election.

According to sources, the idea is that the Prime Minister will share the "colours of Holi" with chowkidars.

An audio bridge is a tool of teleconferencing.

Meanwhile, the #MainBhiChowkidar hashtag acquired the form of a movement as it topped the Twitter charts — not just in India but globally as it trended across the world. 

According to the data released by the BJP, close to two million tweets were posted with the hashtag. The trend saw a whopping 16,800 million impressions which is a record.
The pledge was taken by over 5 lakh people following Prime Minister Modi's appeal.

The trend also saw video views on all platforms to the tune of 10 million as it remained the worldwide trend for a full day. In India, it trended for two consecutive days.

On the other hand, the Congress seems to be on the backfoot. The Maharashtra Rajya Suraksha Rakshak Union, an association of guards or chowkidars, has registered a case in Mumbai against Gandhi for his remark that denigrates their job.

Prime Minister Modi had urged supporters to take the #MainBhiChowkidar pledge against corruption while prefixing ‘Chowkidar’ to his name on Twitter. BJP chief Amit Shah and several Union ministers, among a large number of party leaders, followed suit.

On Saturday, Prime Minister Modi had launched his party's "Main Bhi Chowkidar" campaign ahead of the national election that begins next month. The PM released a video with the same title on Twitter and said, "Your chowkidar is standing firm and serving the nation."

The campaign comes amid Congress president Rahul Gandhi's repeated attacks on Prime Minister Modi and his government over the Rafale jet deal, with the slogan, "Chowkidar Chor Hai (the watchman is a thief)".