If you speak to any expert about how to get more followers on Instagram, you’ll most likely hear these three words: content is king.
Many people dream of amassing a huge Instagram following. With thousands, tens of thousands, or even higher figures of followers eagerly awaiting their next post. However, reaching that point takes time. Effort. Hard work. Even a little luck, too. Fortunately, there are ways to speed up the process.
In this guide, we’ll explore how to get more followers on Instagram.
Share Quality Content
If you speak to any expert about how to get more followers on Instagram, you’ll most likely hear these three words: content is king. It may sound like a cliché, but there’s a lot of truth to that phrase.
On a platform like Instagram, which is built around images and photos, the quality of your content is always of the utmost importance. You can’t just post any random image or piece of content and expect it to gain traction and go viral.
You have to focus on sharing quality content. That means taking your time to create amazing images, develop your own memes or ideas, edit your photos, and so on. Before posting anything, make sure it’s the best it can be.
Engage With Your Followers
Building a successful Instagram account is a game of give and take. In other words, you can’t expect tons of people to follow, like, and comment on everything you post without giving anything back. You have to engage with your crowd.
That means responding to comments. After you share a post, track the engagement. Look at what people are saying, and respond to them. Answer their questions, thank them for their feedback, and check out their content, too.
You can go even further. Explore your niche. Find out like-minded creators that you can follow, like, and leave comments for. The more you put yourself out there, the greater your visibility will be, and the more authentic, interesting, and relatable you’ll appear.
Consistency Is Key
Another golden rule of getting more Instagram followers is consistency. In other words, it’s not just about the quality of your content, but the quantity, too. You have to post regularly, ideally on a fixed schedule, to keep your existing followers engaged and gain new ones.
This can be hard. Especially when you’ve got a job, family commitments, and other things going on. To make it easier, start off small. Aim to share just one post a day. That’s all you need to keep your account active and give your followers something new to enjoy.
To help out further, consider creating and scheduling your posts in advance. You could prepare multiple images ahead of time and then sit back and relax, letting Instagram’s scheduler post them for you.
Find the Right Times
Timing is also crucial when it comes to how to get more followers on Instagram. That’s something that takes a lot of new users by surprise. After all, you might assume that a good quality post will get views, likes, and followers, no matter what time it gets shared.
In reality, while that is true to some extent, the level of engagement that posts can get will vary massively depending on when they’re posted. In other words, there’s an optimal time to make your posts so that they’re seen by as many people as possible.
Finding that optimal time is crucial for getting more Instagram followers. The easiest way to do it is to look through your analytics. Check out your past posts and see which ones got the most engagement and what times they were posted. Then, try to post more around those same times in the future.
Use Hashtags and Captions
If you want to get more Instagram followers, you need your posts to be seen and shared as widely as possible. To do that, you have to market them effectively, and one of the best ways to market your content is with hashtags and captions.
If you can attach relevant, targeted tags to every post you make, you’re guaranteed to reach a bigger audience than you would without them. The same applies for captions – by including descriptive words and key phrases, your posts are more likely to reach more people.
So don’t just rush your posts out. Put some time into preparing them. Write captions for each one and add valuable hashtags that you think your audience will be looking for. Check out tags and captions that similar users are using if you need a little inspiration.
Experiment With Content Types
Another golden rule of how to get more followers on Instagram is to not limit or restrict yourself to one type of post or form of content. There’s no need to put yourself in a box like that or impose needless limits on your content strategy.
Reels. Lives. Stories. Carousels. Memes. Photos. Infographics. Insta offers so many ways to create and share your content. The best accounts tend to make the most of all those different varieties and experiment with them to find which ones work best.
To build a big following, you should do the same. Try out a range of content types, then track their performance in the analytics. They won’t all work out, but you should find at least a couple of forms of content that resonate with your audience.
Curate an Attractive Feed
At a fundamental level, Instagram is all about aesthetics. The best accounts tend to be beautiful, not just on a post-by-post level, but on the whole. You can click on their profile pages and scroll down their feeds, with attractive photos and images flowing neatly into one another.
Having an attractive, eye-catching feed is a wonderful way to add professionalism and authority to your account – and gain some followers along the way. When creating content, therefore, try to think about the “big picture” of your feed and think about how each image forms part of that larger picture.
You may want to pick a palette of colors to focus on in your images, for example, so that they blend nicely together. Alternatively, try to connect each new post to the previous one in some way, either through a color, an object, or some other visual element.
Work Hard to Build a Big Following
Gaining hundreds and thousands of Instagram followers isn’t something that magically happens overnight. It demands a certain level of investment on your part. An investment of time, effort, and energy. But, ultimately, the more you put in, the more you’ll get out.
If you truly hope to have a big following someday, stick with it! Work hard and keep these tips in mind to grow your digital network.
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Last Updated Mar 29, 2024, 6:27 PM IST