In difficult times, it is those who keep going that change their destiny. Shakti Kumar Ojha, from Idgah Mohalla, Rohtas district, Bihar, is a perfect example of this determination.When his motor parts business closed during the COVID-19 pandemic, he refused to give up. Instead, he sought new opportunities and came up with the idea of producing kulhads (earthen cups). Today, this venture not only strengthens his financial position but also provides employment for others.

Business ideas

When his motor parts shop closed during the pandemic, Shakti Kumar Ojha found himself without a source of income. One day, while drinking tea, the idea of kulhads came to him. Although it may seem like a simple notion, Shakti's dedication and hard work turned it into a thriving business. He began making earthen kulhads and bowls, transforming this idea into his primary source of income.

Kulhad business

According to Shakti Kumar, there was initial apprehension about the kulhad business. He was doubtful as to how long it would last and whether people would appreciate the product. However, over time, his business gained momentum. Today, he sells earthenware worth Rs 4-5 lakh each month, with a profit margin of 10-15%.

Providing employment

Shakti Kumar's business employs 8-10 artisans, with each artisan producing around 6,000 kulhads daily. While machines have made the process more efficient, hard work and attention to detail are still required at every stage. The primary expenses in this business are soil and fuel (for baking the kulhads). The availability of soil at the local level helps keep costs low. Shakti Kumar believes that with government support, his business could expand even further. With access to modern machinery, improved technology, and guidance to enter national and international markets, he is confident he could achieve even greater success.