New Delhi. An idea can transform a small retail business into a global brand. The story of Rameshwar Lal Kabra from Delhi is a living example of this. He used to run a wholesale and retail business of cables and wires. During that time, a disaster opened doors to new opportunities for him. A simple cable supply business has now transformed into a company worth ₹6,500 crore. Let's learn about the success story of RR Kabel.

How did RR Kabel begin?

The story of RR Kabel began in the 1990s when Rameshwar Lal Kabra used to run a wholesale and retail business of cables and wires in Delhi. He was continuously achieving success in his work, but an incident changed everything. A fire broke out in the warehouse, which made him think that if the manufacturing of cables was based on safety standards, there could be a huge demand for them in the market. With this idea, Kabra started his production unit.

1991: The beginning of wire and cable manufacturing

In 1991, Kabra started manufacturing wires and cables. His company also started manufacturing equipment like switches, fans, lighting, and switchgear along with wires. Kabra's main focus was always on manufacturing high-quality products, and he used new technology to make the company a leading brand. In 1994, Kabra established a winding wire factory in Dadra and Nagar Haveli. Gradually, the business grew. In 1999, RR Kabel was established, and a state-of-the-art factory was set up in Silvassa. With this, the company stepped into new markets.

Products based on German technology

The specialty of RR Kabel is that their cables are based on German technology, and some products can withstand temperatures up to 900 degrees Celsius. This makes their cables considered highly safe and reliable for industrial and commercial use. The journey that began in 1986 with a small winding wire manufacturing unit in Vadodara had a capital of only ₹27 crore. But continuous hard work transformed this company into a global brand. Today, RR Kabel exports its products to more than 95 countries.

87% revenue from cables and wires

Another major achievement of RR Kabel came to light when they launched the first electro-mechanical multi-level car parking system in India. With this, the company stepped into infrastructure projects along with industrial and residential products. The most prominent products of RR Kabel are their wires and cables. 87% of the total revenue comes from these. The company's exports are also quite strong, and it contributes about 24% of the total revenue. The company's global reach is increasing, and they are aiming for 20% growth every year.