Tea holds a special place in every Indian's heart, and for Nilesh Jadhav, a physics teacher from Shirdi, Maharashtra, it became the catalyst for his transformation into a 'chai-preneur.' Formerly the owner of a coaching institute, Nilesh reinvented himself during the lockdown by opening a tea stall. This venture later grew into the brand 'Graduate Chaha and Lassi’ also known as Graduate Chai and Lassi, which now boasts over 500 outlets across India. Let’s explore his inspiring success story.

Business ideas

During the lockdown, while many businesses were closing, Nilesh opened his first tea stall. He quickly found a way to sell 200 litres of tea daily. Observing the market, he realised that many people couldn’t afford expensive tea or coffee. He believed that if good, hygienic tea were available at an affordable price in a prime location, people would prefer it. This insight became the turning point for his business.

Graduate Chai and Lassi

The key feature of Nilesh's business model is maintaining consistent taste across all outlets, which helps build customer trust. To facilitate business expansion, Nilesh created a franchise model costing just Rs 50,000. This offered a great opportunity for those looking to start their own business with low capital and a steady income source, helping them become self-reliant. Today, 'Graduate Chai and Lassi' boasts over 500 franchise outlets across India. Customers can enjoy the same taste at every outlet, as the same tea leaves and jaggery are used at each location.

Even during challenging times like the lockdown, Nilesh's business remained profitable, thanks to his strong business plan and deep understanding of customer needs. His effective marketing strategy played a key role in this success. His journey, from being a teacher to owning a thriving tea business, serves as an inspiration to millions.