The soft drink Frooti is recognized as a popular brand in India. Lots of people have nostalgic memories attached to this particular soft drink. Manufactured by Parle Agro, one of India’s prominent FMCG companies, Frooti has witnessed significant growth over the years. The company’s value in 2003 was at Rs 300 crore, and today, the numbers have grown to Rs 8000 crore. Presently, Nadia Chauhan is serving as the Chief Marketing Officer and Joint Managing Director of Parle Agro. She has helped the company reach greater heights with her significant roles within the company. 

Parle Group

Parle Group was founded in the year 1929 by Mohanlal Chauhan. Initially, it focused on manufacturing bakery products. Ten years later, the company transitioned into biscuit production. During the time, the company only had the license of selling the biscuit products to the British Army. After the independence, the famous Parle-G biscuits became available in the market.  In 1977, the company introduced Gold Spot, Thums Up, and Limca. Mohanlal’s youngest son, Jayantilal Chauhan established Parle Agro, while his brother, Ramesh Chauhan launched the Bisleri brand in the market. 

Nadia Chauhan’s role

The popular product Frooti was launched in 1984. Nadia Chauhan, the daughter of company’s chairman Prakash Jayantilal Chauhan, joined Parle Agro in the year 2003 when she was just 17 years old. Nadia was born in California and raised in Mumbai. She pursued her studies in Commerce and assumed a marketing role within the company. 

Transformation

Nadia made significant changes within the company after her joining. The packaging of Frooti was changed from green to yellow, setting a trend in the soft drink market. In 2004, she introduced a small triangular pack of Frooti priced at Rs 2.5, which quickly gained popularity in rural areas and contributed to the growth of the company. 

Vision of a leader

Back then, Frooti had 95 percent shares in the company. In efforts to distribute the shares to prevent losses, Nadia introduced another popular drink ‘Appy Fizz’ which was well-received upon its launch. Subsequently, Parle Agro introduced Bailley packaged drinking water. These strategic decisions helped reduce Frooti’s shares to 48 percent. Presently, the company has a market cap of Rs 8000 crore.