Mir's journey to the limelight began with her viral video clips of a speech delivered in the UK Parliament, where she passionately denounced Pakistan's propaganda efforts. Her statements, particularly her declaration of feeling safe and free in India compared to Malala's refuge-seeking in the UK, garnered significant attention and praise from many quarters.

However, upon her return to Delhi, Mir was met with an unexpected inconvenience as customs officials scrutinized her belongings, specifically questioning her ownership of a Louis Vuitton bag. Taking to social media, Mir recounted her experience, expressing her displeasure and likening the customs' scrutiny to being labeled a "Brand Smuggler."

Her post on social media platforms, including X, quickly sparked a flurry of reactions from netizens. While some defended the actions of the customs officials, citing their duty to enforce regulations, others sympathized with Mir, sharing similar encounters they had faced while traveling.

The incident reignited discussions about the treatment of travelers, particularly women, by airport authorities and the need for consistent and respectful procedures. Mir herself emphasized the importance of fairness and professionalism in such interactions, calling for "same rules for all" and criticizing the lack of courtesy shown by the customs officials.

Commenting on the incident, one netizen remarked, "Yana, whereas I think these people are so busy with their jobs and duties, because of that sometimes they fail to recognize true nationalists like you, exactly like every Kashmiri is not a terrorist and every Sardar is not a Khalistani, it happens sometimes, so please don't mind."

Yana Mir's background as a social activist and journalist from Jammu and Kashmir adds another layer to the conversation. Hailing from Srinagar, Mir is known for being the first woman YouTube vlogger from Kashmir covering political issues. Her online presence, with a substantial following on various platforms, gives her a platform to raise awareness about issues affecting the region and beyond.

Born in Anantnag, Kashmir, Mir's family has a background in public service, with her grandfather having served as a policeman. After completing her education in Kashmir, she pursued further studies at Delhi University and Mumbai College, eventually becoming associated with NGOs focused on youth and women empowerment.