Anand Mahindra, the influential Chairman of the Mahindra Group, has once again used his social media platform to celebrate and encourage global recognition of Indian talent. Despite his busy schedule, Mahindra remains active online, frequently sharing his thoughts on various issues and showing support for individuals who bring pride to India.

Recently, Mahindra expressed his admiration for the growing genre of desi rap. In a recent post on his X (formerly Twitter) handle, he focused on the Indo-American rapper Sooraj Cherukat. Cherukat, who hails from Kerala and now resides in Bengaluru and Texas, has been making waves with his unique style and raw energy. Mahindra highlighted Cherukat’s impact on the global stage and shared his latest hit, "Big Dawgs," which has been creating a buzz online.

In his post, Mahindra shared a picture of Cherukat and lauded him for his remarkable performance that has caught the attention of audiences worldwide. Mahindra noted that while rap music might not appeal to everyone, Cherukat’s authentic sound and extraordinary videos are capturing the interest of viewers, particularly with his latest video featuring the Well of Death, or “मौत का कुआँ” as it was known in his childhood.

The YouTube video "Big Dawgs," which was dedicated to those who risk their lives to earn a living, has gone viral, amassing over 3.9 million views since its release on July 10. Mahindra’s post, which included the video link, quickly gained traction and sparked a wave of positive comments.

Social media users praised Mahindra for highlighting emerging talent and expressed their excitement about the global success of Indian artists. Users thanked Mahindra for supporting talented youth.