Reliance Consumer Products Limited (RCPL) and Sri Lanka’s Elephant House have partnered to sell beverages in India and become direct competitors to Pepsi and Coca-Cola in the drink industry. They will manufacture, market, and sell the products in the Indian market. The main vision shared by the company is to introduce innovative and globally known beverage brands in India.

“This (Reliance-Elephant House) partnership will not only add its much-loved beverages to our growing FMCG portfolio but will also offer our Indian consumers great choice and value proposition through quality products," said Ketan Mody, COO of Reliance Consumer Products Limited.

Elephant House is a giant brand in Sri Lanka which is owned by Ceylon Cold Stores, a subsidiary of John Keells Holdings. Many great brands come under the umbrella of Elephant House such as Raskik, Sosyo, and Campa. They offer a variety of new products for Indian consumers like Cream Soda, Necto, Lemonade, Orange Barely, EGB (ginger beer), and many more.

Reliance has been working towards creating and developing its business by acquiring famous regional brands and also scaling up its private In-house brand. The Mukesh Ambani-owned business is strategically picking well-known brands to diversify its FMCG portfolio. Last year the company introduced the iconic brand Campa and already has popular brands like Sosyo Hajoori, Lotus chocolates, Maliban, and Reliance’s own brands Independence and Good Life. 

The partnership with Maliban aimed to introduce new baked goods and biscuits in the Indian market and manufacture a wide range of products competing directly with other big brands like Britannia, Nestle, ITC, and more. Last year in May 2023, Reliance acquired 51% of controlling stakes in Lotus Chocolate Company for INR 74 crores. These carefully done business acquisitions ensure total domination of the FMCG market by Reliance in the upcoming years.