Here’s another secret of how to get more followers on TikTok: don’t underestimate the influence of collabs.
TikTok is a fun-filled social media platform. But it’s not quite as fun when your follower count is in single-digits, or not quite as high as you want it to be. If that’s the case, you might be eager to learn how to get more followers on TikTok.
Let’s take a look at some proven methods.
Make High Quality, Shareable Content
This is an obvious one, but it’s still worth mentioning. If you ask most big TikTokers for the secret of how to get more followers on TikTok, they’ll all tell you the same thing. It’s about content. The content is what makes the difference.
Creative. Engaging. High quality. Shareable. Your content has to be all of these things and more. The better the content, the more people will want to watch it, like it, and share it around. That makes the whole process of gaining TikTok followers infinitely easier.
So, make content your top priority. Think outside the box. Be innovative. Seek out inspiration and ideas from the most successful TikTokers, but don’t just copy what everyone else is doing. Put your own spin on things to help your account stand out.
Pick a Niche You’re Passionate About
We’ve just talked about how quality content is fundamental for how to get more followers on TikTok. Well, one of the best ways to ensure that you’re always making good quality content is to pick a niche that you’re truly passionate about.
There are so many to choose from on TikTok. Some people make beauty and fashion videos. Others favor music and dance. Some talk about hobbies and interests, like sport, gaming, and anime. The list goes on and on.
Think about what you love most. Make that your niche. Your natural passion will make it much easier to create top quality, authentic videos. It makes much more sense than trying to force yourself into a niche you don’t really care all that much about, just to be trendy.
Ride the Trend Train
It’s no secret that trends are a big part of the TikTok experience. In many ways, the popularity of the platform is built on trends. People love seeing how the TikTok crowd reacts to the latest piece of news, funny meme, or hit song.
You can use that to your advantage to get more followers on TikTok. When a new trend emerges that fits the theme and niche of your content, use it. Make a piece of content. Add your own fresh take to the trend, and be a part of that moment.
This applies to audio trends, too. If a new song comes out that is super catchy and popular, add it your videos. People will be much more likely to watch to the end if they’re enjoying the audio experience.
Get Involved in Challenges
Challenges are another crucial piece of the TikTok puzzle, and another reason for the platform’s success. The Don’t Rush Challenge. The Cha-Cha Slide. The Silhouette Challenge. We’ve seen some classics over the years since the site’s launch.
New challenges arrive on TikTok all the time. They don’t all blow up and become hugely popular, but some do. If you can anticipate the most successful challenges and get involved with them early on, that’s an effective way to get more TikTok followers.
Challenge videos have a certain universal appeal that tends to help them perform well in terms of likes, comments, and views. If you pick the right challenge and make an engaging clip out of it, it could be your best shot of going viral.
Collaborate With Other Users
Here’s another secret of how to get more followers on TikTok: don’t underestimate the influence of collabs. They can be so effective when it comes to reaching a bigger audience and drawing more people to your content. Plus, it’s often fun to team up with other TikTokers and make clips together.
Fortunately, TikTok makes it easy to collaborate. There are lots of options at your disposal. You could meet up in person and do a dance challenge or lip sync, side-by-side, for example. Host a Live together. Set up a regular series. Team up on an art project. Tag and reply to one another in video form. The options are almost endless.
The benefits to this are huge, and it’s a win-win for both collaborators. You each get to market yourself to the other person’s audience, potentially doubling your reach in a single video. So, reach out to friends, influencers, and other users to plan cool collabs together.
Engage With Other Users
It’s easy to focus only on yourself when you’re trying to build a brand on TikTok. But you also need to take time to think about users and engage with them. Especially the followers you’ve built up so far – respond to their comments, check out their accounts, and so on.
Why? Well, these kinds of little actions help to build trust with your audience. If you take the time to respond to comments or like and follow other people, people will see you as more authentic and relatable. Meanwhile, if you never respond to anything, that can make you seem self-centered.
People will be more likely to comment and engage with your posts if you show interest in them. What’s more, any visitors to your page may also be more likely to hit the “Follow” button if they see you’re the kind of creator who values and engages with fans.
Use These Tricks and Watch Your Follower Count Skyrocket
If you’ve been waiting for your big break on TikTok, give these tricks a try. They could be the difference-makers you need to make that one viral video that sends your follower count soaring to incredible new heights.
One final tip: don’t forget to monitor your account’s performance. Check in with your videos to see how well they’re being received, and use TikTok analytics to learn more. The more you know about your content and your audience, the easier it should be for you to figure out a strategy that works for you.
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Last Updated Apr 1, 2024, 4:00 PM IST