Flipkart is set to launch its own instant delivery platform in India to compete with companies like Instamart, Blinkit, and BigBasket. The quick delivery sector is extremely competitive and has taken a major portion of customers from e-commerce brands.
Flipkart plans to launch its delivery service soon in India to compete directly with Swiggy’s Instamart and Zepto and Zomato’s Blinkit. Quick delivery services are becoming a staple in Indian households, especially in urban areas. The sector has grown immensely during COVID-19 and has been on the rise since then.
Instant delivery apps have been a major hindrance for many online e-commerce giants like Amazon and Flipkart, as they have taken away a significant number of customers from them. According to Forbes India, quick delivery apps have different models through which they operate. BigBasket, Amazon, and Blinkit use warehouses and inventories which are stocked and maintained to process orders.
Dunzo is an instant delivery service that uses a Hyperlocal model i.e. delivery partners completing orders by picking goods from local shops. Swiggy Instamart has a hybrid model where it utilises both Inventory and Hyperlocal methods to fulfil its orders.
The Q-commerce or quick-commerce market in India is on a boost and is only going up. Currently, the market value of Q-commerce is estimated to be around $700 million. And it is just gonna grow even more and is predicted to reach $5 billion in 2025.
In 2018, Flipkart was acquired by Walmart in a $16 billion deal and owns a 77% stake in the company. Co-founders Sachin Bansal and Binny Bansal exited the company and sold all their shares. Sachin had 5.5% shares and for them, he got $1 billion. Binny Bansal initially sold half of his stakes and got $104 million for them. But in 2023, Binny also exited the company and sold his remaining stakes and earned around $1.5 billion.
The future of Q-commerce in India is bright and with companies like Blinkit, Instamart, and Zepto it will be interesting to see how Flipkart performs in this already saturated market.
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Last Updated Mar 8, 2024, 4:22 PM IST