E-commerce is booming in India, with a variety of platforms available to consumers. While the sector's penetration is around 5-8%, it's still huge, especially with more people using smartphones. Hari Menon, CEO of BigBasket, part of Tata Digital, spoke about the potential of Indian e-commerce at an industry event. He sees companies like JioMart, Flipkart, Amazon, and Tata Digital reaching the scale of Alibaba in China.

Alibaba, founded by Jack Ma, is worth over Rs 15 lakh crore today. While companies like Flipkart are valued at Rs 3 lakh crore, they have room to grow. Menon is confident in Flipkart's growth since its start in 2007 and sees JioMart following suit.

He also mentioned Nykaa in beauty and BigBasket in groceries as potential big players. Unlike in the US and China, where vertical e-commerce struggles, Menon believes they can thrive in India. He also sees room for multiple big players, like Amazon, Alibaba, and eBay elsewhere.

The Indian e-commerce landscape is evolving rapidly, and with the right conditions, companies are poised for significant growth.