'Nobody can escape accountability by apologising later': Government permission needed to launch AI in India

By Roshni Tamta  |  First Published Mar 3, 2024, 5:46 PM IST

The Indian government has announced that the AI tech companies need to seek government approval before launching in India. The companies need to label their AI as unreliable and should have a "consent popup" if the technology is in an under-trail phase. The advisory was released amidst the Google Gemini and PM Modi controversy. 

The Indian government has asked all the tech companies releasing their AI models in India to get permission from the government before launching amidst the Google Gemini controversy. Union Minister for Electronics and IT, Rajeev Chandrasekhar has made it clear that tech companies should get approval and proper labelling of under-trial AI models. The advisory was released on numerous social media and strictly pointed out the need for approval from the government before launching unreliable AI models in India. 

The AI companies must ensure that the platform is not involved in the hosting and sharing of unlawful content in any way. Companies that won’t comply with these guidelines might face penalties and criminal charges. 

IT Minister Rajeev Chandrasekhar stated, "The episode of Google Gemini is very embarrassing, but saying that the platform was under trial and unreliable is certainly not an excuse to escape from prosecution. I advise all platforms to openly disclose to the consumers and seek consent from them before deploying any under-trial, erroneous platforms on the Indian public internet. Nobody can escape accountability by apologising later. Every platform on the Indian internet is obliged to be safe and trusted."

"Use of under-testing / unreliable Artificial Intelligence model(s) /LLM/Generative AI, software(s) or algorithm(s) and its availability to the users on Indian Internet must be done so with the explicit permission of the Government of India and be deployed only after appropriately labelling the possible and inherent fallibility or unreliability of the output generated," further adding. 

The advisory told the companies to include a “consent popup” mechanism which will brief the users about the possible troubles and unreliability with the AI. The advisory further stated that the government aims to ensure Indian citizens’ digital security and privacy without getting too involved or implying restrictions on the platform ensuring a healthy and sustainable internet ecosystem. 

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