It all began from a post on Facebook which featured a picture of a hammer and asked the question, "What is the name of the tool in your country?" Minutes later many Twitter users were asking the question, “Who is Contractor Neasamani?”
Chennai: Netizens from Tamil Nadu have once again created a hashtag that has been trending since Wednesday (May 27) afternoon. The hashtag #Pray_for_Nesamani urged people on social media to pray for Contractor Neasamani and wish him a speedy recovery.
But who is Contractor Neasamani, and why would the world care about him?
On May 27, a post on Facebook featured a picture of a hammer and posed the question, "What is the name of the tool in your country?" This picture and the question was enough for a Vadivelu fan to change the course of thought that was intended through the meme.
A Vadivelu fan was quick enough to connect the hammer with a comedy scene from a Tamil movie "Friends”, which released in the year 2001. In the movie, a character by the name of Contractor Neasamani played by the well-known Tamil actor Vadivelu, gets injured after a hammer is accidentally dropped on his head.
The Vadivelu fan quickly posted a comment that narrated the scene that took place in the movie. Other fans of Tamil cinema who understood the context of his comment replied to it. Ongoing conversations of the incident that took place in the movie made netizens assume that Contractor Neasamani was a real person who was injured.
This led to #Pray_for_Nesamani which has been trending on Twitter. Several political leaders and journalists too, joined in the fun, and posted tweets on Nesamani's health condition.
In the film “Friends”, Tamil comedian Vadivelu plays the role of a painter who works on contract and is often caught performing stupid acts in situations created by his co-workers. Tamil film stars Vijay and Suriya play the lead roles.
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