The move to increase advertisement rates will benefit medium and small newspapers, including a large number of papers in regional and vernacular languages
New Delhi: The Ministry of Information and Broadcasting on Tuesday revised the advertisement rates for print media and announced a hike of 25% over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication. It will be valid for a period of three years.
The MIB had last revised the ad rates in 2013 when the rates were increased by 19% above the rates of 2010.
“This decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by I&B ministry which took into account several factors, including the increase in the price of newsprint, processing charges and other factors which go into the computation of advertisement rates,” the ministry said in a press release.
This move will benefit medium and small newspapers including a large number of such papers in regional and vernacular languages.
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