Khan joined hands with online portal Myntra to launch ethnic wear for men and women with a royal, antique vibe
Bengaluru: Polished, simple and sophisticated, if you have secretly loved the royal wardrobe of actor Saif Ali Khan, you are in luck.
Dipping into his personal aesthetics, the real-life Nawab of Pataudi, Khan has launched brand House of Pataudi with online portal Myntra. The ethnic wear brand is inspired from the sophistication and the rich heritage of the Pataudis and reflects a strong sense of culture and tradition.
The collection comprises traditional Indian wear with three collections, Rozana, prêt or everyday wear with a contemporary ethnic touch, Jashn, festive finery with a regal charm and Riwayat, couture or bespoke splendour for the classic Indian wedding. There is also a Special Edition comprising collections inspired by the Pataudi trousseau.
The outfits from House of Pataudi will be available exclusively on Myntra and Jabong from October 25, 2018, across a price range of Rs 1,500-15,000 for men and Rs 2,000-20,000 for women.
The brand’s design team has worked closely with Saif Ali Khan to create ensembles inspired by his own personal style statement and as well as the Pataudi lineage. The main focus of the brand is to change the perception of ethnic dressing being limited only to festivals and bringing it back to everyday wear.
Saif Ali Khan says of his fashion venture, “House of Pataudi for me is an extension of my family legacy. From the way it has shaped up, I could tell House of Pataudi is a tasteful curation of Indian ethnicity and finer sensibilities bordering on the Pataudi heritage. Fashion and history are two areas I have personally been inclined towards over the years and am happy that we are taking a part of the Pataudi Legacy forward through this brand. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right ingredients to build upon. Can't wait for millions of young Indians to embrace their culture through House of Pataudi.”
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