In a world where standing out is everything, Arting Out Loud knows how to bring brands to life. The creative agency took on a bold challenge—giving Nova, a 35+ year-old home appliances’ brand, a complete social media makeover without losing its roots.
The mission? Infuse Nova with Gen Z energy while keeping its legacy intact. No full-blown redesigns here. Nova’s iconic logo stayed put—it’s a symbol of trust, after all—but everything else got a modern revamp. The agency breathed new life into Nova’s visual identity and tone, launching its ‘Social Media Identity’ into the fast lane.
Static, product-heavy posts? Old news. Arting Out Loud crafted a fun, interactive brand persona, complete with a snappy new tagline: "Inspire the new you." The focus shifted from products to experiences—turning toasters and hairdryers into must-have lifestyle accessories. Witty captions, engaging visuals, and relatable vibes turned Nova’s once-serious image into something playful and fresh.
The magic wasn’t just in the visuals. Arting Out Loud transformed Nova’s messaging too. Forget dry specs—now it’s all about snappy, lighthearted lines like "Sufficient to flatten everything!" for an iron. Every product became part of a story, making Nova feel more like a trusty companion than just another appliance brand.
And the results? Within months, Nova’s online presence skyrocketed. Real conversations, page shares, and a flood of DMs proved that Nova’s new vibe was hitting the mark. Arting Out Loud didn’t just rebrand a legacy; they brought it into the future with a bang. Nova is now a fresh contender, holding its own against trendier brands while keeping its loyal customers close.
More and more brands today are looking for a partner that can do it all—from defining their identity to driving performance with high-impact campaigns. Arting Out Loud has emerged as that one-stop solution, seamlessly blending creative branding with integrated advertising. It’s the kind of holistic approach that modern brands crave to stay relevant and ahead in an ever-evolving market.
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