Historically speaking, Kaftans have existed for aeons now as the Ottomans wore this garb as outerwear over trousers. Being a loose-fitting, lightweight garment that shouts beach holidays, Kaftans are a beloved item of clothing nowadays.
With the changing times, there has been an evolution in the clothing style, especially in today’s twenty-first century where there is a surge of fashion influencers creating new trends every season. One such bodywear that has garnered vogue recently in its traction is the anti-fit superstar that checks multiple boxes at once- the roomy Kaftan. Not to mention, this new bias takes only a few minutes for styling and is incredibly body-loving. Historically speaking, Kaftans have existed for eons now as the Ottomans wore this garb as outerwear over trousers. Being a loose-fitting, lightweight garment that shouts beach holidays, Kaftans are a beloved item of clothing nowadays. One brand that is delivering these voluminous silhouettes for women to use as a coverup at the beach to instantly upgrade their beachwear.
The brand counts kaftan as a terrific option to accessorize your bikini or swimsuit because it is constructed of a light, breezy fabric. With the strong belief that it can unquestionably be worn by one to look confident and stay cool when soaking their feet in the sand because it is not a fitted garment. While LYRA solely believes there is divine beauty in everybody, regardless of size, a kaftan will help women who are a little self-conscious about their bodies in swimwear appear stunning while not feeling sweaty and exposing as much skin as they feel comfortable with. The inception of LYRA is inspired by a woman's effort to locate swimwear that complemented her way of living and lifestyle. Swimwear combines one’s love of outdoor swimming and modest clothing simultaneously.
When asked about his/her perception of the brand’s intent, the founder of LYRA, Ikram, stated, “In simple words, I would say LYRA is working along the lines of revolutionising modest swimwear. Our brand debuted in December 2016 and was the result of a year spent constructing mood boards in my bedroom and speaking with women of all religions and none on the high street about the challenges they faced when swimming or visiting the beach. The LYRA brand has all the beauty of vintage Hollywood, Moroccan beach cool, and minimalist style. It was inspired by some of my favorite designs and adjusted to the level of cover I wanted to accomplish.
Ever since the very beginning, LYRA has shown its creations during London Modest Fashion Week and plans to increase its selection of stylish, versatile sportswear for modern women. The LYRA brand recognizes that each woman is unique and has a sense of what she feels comfortable wearing, but it doesn't want to forgo looking and feeling beautiful while swimming, resting by the pool, or engaging in other outdoor activities. LYRA aims to represent the values and ideas of women from various backgrounds. Owing to the same, it has proven its worth extensively all around the world by letting women enjoy their swimming experience while carrying the exclusive swimwear range of LYRA, which also includes prominent names such as News Anchor Noor Tagouri and Olympic fencing champion Ibtihaj Muhammad.
From conception to delivery, the development of an LYRA swimsuit is a difficult nine-month procedure. From the LYRA studios in London through the fabric mills in Bergamo, Northern Italy, and finally to a family-owned factory in Istanbul, the voyage takes us. We are extremely proud of the inventive approach and meticulous craftsmanship that go into designing and creating each LYRA swimsuit.
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