A small idea with big impact: Success story of Dayashankar Gupta and his LED light business

By Ishwi Singh  |  First Published Nov 4, 2024, 10:57 AM IST

Dayashankar Gupta from Firozabad, Uttar Pradesh, built a multi-crore LED light business from a small idea. His journey from selling lights door-to-door to supplying LED lights across the country is truly inspiring.

Every successful business begins with a small idea, and the journey of Dayashankar Gupta, a resident of Firozabad in Uttar Pradesh, exemplifies this truth. Once a small-scale seller of glass lights, Dayashankar has now established a multi-crore LED light enterprise. Let's explore his inspiring journey.

Background

After completing his intermediate studies, Dayashankar Gupta developed a keen interest in creating glass items. With limited resources at his disposal, he began crafting glass lights on his own. Initially, he would travel from city to city to sell these lights, actively seeking out customers for his products. Sourcing raw materials for his glass creations and shaping them into finished products was a significant challenge. Despite the hardships involved in the entire process, he remained resolute and never gave up on his dream.

Selling lights door-to-door

His dedication is clearly demonstrated by the fact that he personally delivered the lights he crafted to his customers. Dayashankar would visit small traders and homes to take orders, building relationships and expanding his clientele. As time went on, the demand for LED lights in the market began to rise. Recognising this shift, Dayashankar made the decision to adapt both himself and his business to the changing landscape. He transitioned from producing glass lights to manufacturing LED lights, embracing the new opportunities that lay ahead.

Expanding LED light business 

Compared to glass, LED lights are more durable and energy-efficient. Dayashankar recognized this trend and began expanding his LED light business accordingly. He increased the number of workers and took the bold step of scaling up his operations. Today, he leads a team of 20 to 25 people who specialise in producing a diverse range of LED lights.

Annual turnover exceeds Rs 1 crore

Dayashankar collaborated with skilled workers specialising in both glass and LED manufacturing, which enabled him to improve the quality of his products. He now produces a wide variety of lights to meet customer demands, including LED bulbs, street lights, tube lights, and more. His business has expanded beyond the confines of Firozabad; he now supplies LED lights on order across India. The introduction of online sales has further broadened his customer base. Today, his annual turnover exceeds Rs 1 crore, marking a significant milestone in his entrepreneurial journey.

Also read: From IIT to launching India's largest airline: The remarkable journey of Rakesh Gangwal

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