Zomato has come up with a new dress code, for the convenience of women staff

By Nancy Tiwari  |  First Published Mar 9, 2024, 12:48 PM IST

In a new and heartwarming initiative for its female working employees, Zomato introduced kurtas for delivery women at its facilities. Netizens appreciated the efforts made by the company.
 

Zomato has declared a new uniform standard for its female delivery staff. The food delivery company announced on Instagram that female drivers can now choose to wear kurtas. The video, which demonstrated the new clothing, impressed many people as it went viral and received a ton of comments.

In the video, other Zomato delivery ladies could be seen partaking in what looked like a joyous picture shoot and trying on the new kurtas that the firm has offered. Their thanks and praise for the company's kind gesture were captured on camera.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Zomato (@zomato)

In the video, female delivery workers were seen thanking the corporation for its gift while wearing the recently launched kurtas. 

Many female employees who expressed discomfort with Zomato t-shirts in the western style provided feedback, which led to this adjustment.

Netizens reactions on social media:
Netizens came up with happy and surprised reactions, with many surprised by the post, while others lauded the efforts of harmonizing with female employees and respecting their voices.

A person wrote in the comment section," Great step with a thumbs up emoji."

While the second one commented," Good Initiative, "Feminism isn't about making women stronger. Women are powerful already; what has to change is how the outside world views them.." G.D. Anderson "

The third viewer happily wrote, "Thanks for this. Let women decide."

A fourth one commented, "Zomato is acing the marketing game and giving me goosebumps at the same time."

"So not all superheroes wear t-shirts; some wear Kurtas," wrote the fifth user.

"Yes, that's a positive start. Men should be able to pick how they want to wear as well. We work and live in India, so why don't we also practice our traditions here? Just a notion," said the sixth individual."

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