How UPI reshaped Indian payment behaviours and consumer mindsets

By Ishwi Singh  |  First Published Dec 25, 2024, 2:53 PM IST

UPI has revolutionized India's financial landscape. From its initial challenges to its incredible growth, it has become the backbone of India's digital economy, empowering businesses and individuals alike.

UPI (Unified Payments Interface) has revolutionized how we manage money in India, making transactions incredibly easy. No more searching for cash or card information. Now, with a simple tap on your phone, you can quickly send or receive money. What’s really impressive about UPI is its user-friendliness: you don’t have to memorize complicated bank details, just a mobile number or a UPI ID, and you’re all set.

UPI makes everything so easy from splitting the bill with friends, shopping online, or even paying for a rickshaw ride. With apps like Google Pay, PhonePe, and Paytm, it feels like having a digital wallet right in your pocket, ready for any transaction at any hour. Even small businesses and street vendors are joining the UPI movement, helping to bring more people into the digital economy. Fast and secure, UPI is genuinely changing the way India pays, and this is just the beginning!

Initial challenges

Let’s take a trip back nearly a decade, to a time when UPI was just an idea. Back in 2015, similar to many other countries, cash ruled in India. In fact, statistics indicate that more than 90 percent of transactions were made using cash.

In rural areas, many people did not have bank accounts and access to smartphones. Implementing this change was a considerable challenge. It involved not only providing internet access and digital devices but also educating people about UPI and its usage. Addressing these obstacles was crucial to ensuring that everyone, regardless of their location or background, could participate in this digital transformation. Businesses frequently encountered significant difficulties with cash transactions. Customers would sometimes pay with fake notes, resulting in losses for merchants, or they would sometimes pay less due to cash shortages. 

Another major issue was the process of transferring money to friends and family. Traditional methods, such as money orders, were not only slow but also costly, making it a tedious task for anyone needing to send or receive money quickly. These problems underscored the necessity for a more efficient, secure, and accessible method of managing financial transactions. 

Launching UPI

Recognizing these challenges, Dr Raghuram Rajan, the former Governor of the Reserve Bank of India, introduced UPI in April 2016, marking a pivotal moment in the nation’s digital payments landscape. The National Payments Corporation of India (NPCI) developed the UPI system to facilitate instant money transfers. Dr Rajan, a renowned Indian economist, has undoubtedly made a lasting impact on India’s financial ecosystem.

When UPI was introduced in India, it was met with much speculation. Many believed it would only cater to educated, middle-class, or affluent smartphone users. At that moment, it appeared improbable that it could extend beyond that group. However, what no one anticipated was that UPI would ignite a significant transformation, impacting even those who had never used the internet. What initially appeared to be a limited service quickly evolved into a revolutionary tool for people throughout the nation, closing gaps and promoting financial inclusion in unprecedented ways.

What is UPI?

Unified Payments Interface (UPI), to be put simply, makes money transactions secure, faster, and hassle-free. All you need for a successful UPI transaction is a smartphone, bank account and internet connection. It eliminates the need for carrying cash or cards. 

With the Digital India campaign and demonetisation in 2016, the government gave a strong push to promote a digital economy and ensure UPI became accessible and familiar to everyone. These initiatives created the perfect environment for digital transactions to thrive, encouraging people across all walks of life to embrace UPI as a convenient, secure, and efficient way to make payments. 

The incredible growth

UPI’s growth has been nothing short of remarkable. In its first year, UPI processed just 93,000 transactions per month. It didn’t take long for UPI platforms like Bhim, Paytm, Google Pay, PhonePe and several others to take off. People quickly grew fond of the idea of making cashless payments instantly without even carrying debit or credit cards. One of the best features of UPI was anyone with a smartphone could use it conveniently without any hassle. 

Fast forward to today, and UPI now handles an astounding 12 billion transactions every month. What started as a modest digital payment solution has now become the backbone of India's digital economy. This exponential growth highlights how quickly the system has gained traction across the country, revolutionising the way people make payments.

Today, over 30 million small businesses in India depend on UPI for their transactions. These businesses have seen a 30 percent boost in sales since UPI was introduced. Farmers in rural regions can now receive government subsidies directly in their accounts, eliminating the need for middlemen. Migrant workers also gain significantly from UPI, as it allows them to send money home instantly without any fees. UPI has enhanced the accessibility, affordability, and efficiency of financial services for everyone, from farmers to urban workers and small business owners.

Going global

It's truly impressive that India handles more real-time payments than China, the US, and the UK combined. Even more exciting is how UPI's success has motivated other countries to take similar steps. Nations such as Singapore, the UAE, and France have teamed up with UPI to create similar systems, with the goal of making cashless transactions easier, simpler, and more accessible for all. In February 2024, France officially adopted India's UPI system.

This is just the tip of the iceberg when it comes to a global change; the number of users for UPI in India is bound to increase incredibly. As digital payment systems gain wider acceptance, UPI will keep changing how transactions happen. With growing accessibility and simplicity of use, it is set to become integral to everyday life for millions across the country.

Read Exclusive COVID-19 Coronavirus News updates, at MyNation.

click me!