Several Indian states are exploring home delivery for liquor through platforms like Swiggy and Zomato, aiming to boost convenience and revenue while sparking debate over safety.
Several states across India, including Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala, are considering the implementation of home delivery services for liquor. This initiative might be facilitated through established delivery platforms like Swiggy, BigBasket, and Zomato. While the proposal promises convenience and enhanced accessibility, it has sparked considerable debate and opposition among various groups.
India's growing alcohol consumption is a key factor in this discussion. Per capita alcohol consumption has surged from 1.6 liters in 2003-2005 to 2.2 liters by 2010, and further to 5.5 liters in 2016-2018. The country stands as the sixth-largest liquor market globally, with revenues of around $52 billion. According to a 2019 Ministry of Social Justice and Empowerment survey, approximately 16 crore people aged 10-75 years consumed alcohol in 2018, with 5.7 crore being regular drinkers. Alcohol-related issues are significant, with around 3 lakh deaths annually attributed to alcohol consumption.
Arguments for Doorstep Delivery
Proponents argue that home delivery could substantially increase excise duty revenues for both central and state governments. This additional income could be directed towards public welfare programs. Additionally, reducing the need for individuals to travel to purchase alcohol might help decrease drunk driving incidents, thereby lowering the rates of alcohol-related road accidents and injuries. Given that alcohol contributes to 6-48% of fatal road accidents in India, this is a notable advantage.
Another potential benefit is improved safety for female consumers. Evidence from Kerala indicates that closing bars has led to a reduction in violence against women. By minimizing the necessity for women to visit liquor stores or bars, doorstep delivery could reduce their exposure to unsafe situations.
Criticism and Concerns
However, critics highlight potential risks, particularly regarding safety for women. Concerns include the possibility of exposure to risks from delivery personnel, especially for women living alone or with other women. There is also apprehension that the ease of access might exacerbate alcohol-related issues, rather than alleviate them.
As discussions continue, the viability and impact of doorstep liquor delivery will depend on addressing these concerns while evaluating the benefits.
Read Exclusive COVID-19 Coronavirus News updates, at MyNation.