Bahrain: Promotion programme for Indian mangoes begins

By Team MyNation  |  First Published Jun 11, 2021, 7:05 PM IST

A promotion programme for Indian mangoes began in Bahrain. The promotion programme will go on for a period of one week

Bengaluru: In a positive development, a promotion programme for Indian mangoes began in Bahrain. The promotion programme will go on for a period of one week.  

The event wills see the promotion of as many as 16 varieties of Indian mangoes sourced from West Bengal and Bihar. 

This also means that it is a major boost to farmers’ incomes.  

Agriculture, and processed food production export Development Authority (APEDA) registered exporter, DM enterprises, Kolkata have processed these fruits and imported by Al Jazeera group, Bahrain.

It is to be noted that APEDA has played a phenomenal role in helping these farmers. 

It has been initiating measures to boost mango exports from non-traditional regions and states. Apart from that, it has been conducting a virtual buyer-seller meet and festival to promote mango exports.

For the first time this season, India has shipped a consignment of 2.5 Metric Tonne (MTs) of Geographical Indication (GI) certified Banganapalli and other variety Suvarnarekha mangoes sourced from farmers in Krishna and Chittoor districts of Andhra Pradesh to South Korea.

“Mango in India is also referred to as ‘king of fruits’ and referred to as Kalpavriksha (wish granting tree) in ancient scriptures. While most of the states in India have mango plantations, Uttar Pradesh, Bihar, Andhra Pradesh, Telangana, Karnataka have a major share in total production of the fruit,” the Ministry of Commerce and Industry said in a statement.

Alphonso, Kesar, Totapuri and Banganpalli are leading export varieties from India. Mango exports primarily take place in three forms: fresh mango, mango pulp, and mango slice.

Mangoes are processed by the APEDA registered packhouse facilities and then exported to various regions and countries, including the Middle East, European Union, USA, Japan and South Korea.

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