A social media trend analysis of poll debutantes this election season

By Team MyNation  |  First Published May 6, 2019, 11:55 AM IST

MyNation did an in-depth analysis of newsmakers who are making their political debut this Lok Sabha election. The analysis was done to check their influence on social media and to assess public sentiments over their post during the elections.

New Delhi: The Lok Sabha election 2019 is not all about the fight between political veterans, but a close watch is being kept on how the newcomers will perform. A bunch of newcomers from different professional backgrounds are making their political debut to participate in the biggest electoral battle.
 
MyNation did an in-depth analysis of newsmakers who are making their political debut this Lok Sabha election. The analysis was done to check their influence on social media and to assess public sentiments over their post during the elections.

MyNation did the social media sentiments analysis along with Cybersecurity NGO Root64 foundation and data analyst Vishesh Tripathi. However, these trends are based on data captured from social media websites and other open sources and do not reflect the voting pattern. 

But at the time when social media is the biggest political campaigning platform, sentiment analysis is an indicator of the popularity of political leaders.

Kanhaiya Kumar joined Twitter June, 2014

Despite having a large number of followers, JNU student leader turned Communist Party of India (CPI) candidate from Begusarai Kanahiya Kumar is not been very active on Twitter. Even round the election time frequency of tweets was quite low. Although this Kanhaiya’s Twitter page is getting significant activities and traction, he is contesting from Bihar’s Begurasarai constituency and believes in more public interaction than reaching out on social media.

Kanhaiya’s tweet sentiments analysis shows that his posts are getting good support from the media and other intellectuals. His tweets are retweeted and endorsed in large number.  Despite, being heavily criticized for his alleged role in anti-national slogan shouting in JNU campus his tweets are getting a positive response on social media with very few critical opinions about it.

Urmila Matondkar, Joined March 2019

When somebody enters politics, it becomes inevitable not to have a Twitter handle. Bollywood actress turned Congress leader Urmila also joined Twitter just before her name was announced as the candidate. In a short span of time, Urmila has managed to get 29,000 followers, but the number is not enough from a popular Bollywood celebrity.

Her Twitter timeline shows that with 8-10 tweets every day, she tried to create momentum and also got many tractions due to the recent controversy she was involved in. Analysis of account shows that her love for Twitter is fading away as the voting in Mumbai is already done.

Sunny Deol, Joined June 2014

Sunny Deol is present on Twitter since 2014 but was never too active. He only follows ten people out of which two are his family members; others include PM Narendra Modi and tennis star Roger Federer. His Twitter timeline shows he was never politically active on Twitter, but in April he started posting updates from his constituency. He is BJP candidate from Gurdaspur Lok Sabha seat.


Supriya Shrinate, Joined July 2011

Supriya Shrinate has been in the media industry for more than 17 years and joined politics after resigning from a news channel on March 29 this year. She knows the power of social media and is among the early joiners on the social media platform. 

Supriya is Congress candidate from Maharajganj after the party withdrew the candidature of Tanushree Tripathi, which caused much controversy. Though she has a mere 13,000 followers on Twitter, it is clear that she is not an extremely popular figure on social media. But she comes with a stable political background as her father has won this Lok Sabha seat in the past.

Poonam Sinha, Joined April 2019

Poonam Sinha is not only new in politics but also on social media. She has just joined Twitter, and in the last few days, she has tweeted almost 77 times, which is a start. Sinha has managed to get more than 2,000 followers, who have a backing of her husband Shatrughan Sinha and daughter Sonakshi Sinha. 

She is following just 10 people on Twitter which includes four family members. Others are associated with Samajwadi Party including Akhilesh Yadav and his wife, Dimple Yadav.

Mimi Chakraborty, Joined November 2011

Bengali actress turned politician Mimi Chakraborty is quite popular on social media with a total 6, 90,000 followers.  She has been active on social media since 2011. 

Though, as a popular Bengali actress, her influence is limited to one region, she has been vocal on various national issues, and that is reflected in her social media analysis too. She is the Trinamool (TMC) candidate for Jadavpur Lok Sabha constituency.


 

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