Anand Mahindra shared a video on X, showcasing a London-based food delivery system inspired by Mumbai's dabbawalas.
Mumbai's dabbawalas can rightly be called heroes, as they deliver lunch to thousands of Mumbaikars and have become an integral part of the culture. Several people rely on them for food due to their busy schedules, and the dabbawalas have made a major contribution to the modern Mumbai we know today.
Indian billionaire and businessman, Anand Mahindra, recently posted on X (formerly Twitter) and shared a unique video of a London-based food delivery business inspired by Mumbai's dabbawalas. He wrote, "No better—or more ‘delicious’—evidence of reverse colonization!"
No better—or more ‘delicious’—evidence of reverse colonization!
🙂 pic.twitter.com/WESge3Rvni
In the video, the people can be seen using steel lunch dabbas to pack food and covering the dabba with cloth rather than plastic, taking a lesson from the sustainable and environmentally friendly ways of dabbawalas in India.
The post currently has 523.7K views with hundreds of people expressing their thoughts in the comments. One user wrote, "That's the right type of colonization. No extortion, no famine just tasty dishes."
One user discussed watching a similar concept on Shark Tank and getting rejected by the judges, "I saw this shark tank episode in which the product was stainless steel tiffins And sharks didn't invest in it saying it's uncool."
Dabbawalas in Mumbai operate within a strategic system with several steps. The dabbas are collected from the customer's house or lunch place, then sorted and assigned unique codes of alphabets and numbers. Subsequently, the dabbas are transported using bicycles or trains and distributed to local dabbawalas, who then sort the dabbas and deliver them to the workers.
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