Reebok launches ‘It's a Man’s World’, fearless female-first brand

Reebok launches ‘It’s A Man’s World’, a powerful campaign that celebrates women who are breaking standards and making their mark in male-dominated industries.

Inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World’ –which featured fearless, female superstars addressing cultural and gender stereotypes –this initiative addresses a powerful sentiment that remains as relevant now as it was twenty years ago.

As female empowerment and gender equality undergo a seismic shift around the world, Reebok’s ‘It’s A Man’s World’ features five women who are defying convention and carving a powerful path in predominantly male fields, including :

•Jazerai Allen-Lord - Known as a Literary Vixen by day and Mommy Supreme by night, Allen-Lord is one of the most well-known streetwear designers and activists.

•Ebony Naomi Oshunrinde - Record producer WondaGurl has been quietly dominating the American music scene after breaking out at 16 and working with some of today’s biggest artists

•Anhia Zaira Santana: A visual artist and illustrator, Santana is known for her live painting exhibitions and psychedelic interpretations of pop culture

•Kimberly Drew: Drew is a writer, art activist and cultural curator who created Black Contemporary Art, a widely read blog that features work by black artists around the world

•Sanne Poeze: Amsterdam-based owner of sneaker blog Girl on Kicks, Poeze has a passion for graphic design and consulting

India has launched this with Bani J and other women who have similarly made a mark.

As part of the collection, Reebok will release three cult classics -a Club C, Workout and Freestyle Hi.

Commenting on the association, Mr. Sunil Gupta, Brand Director, Reebok India said, “As a women’s first brand, Reebok has always supported and believed in strong women all over the world. This collection celebrates trailblazing women who are defying convention.”

 

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