'We should own our culture', says Allu Arjun while addressing importance of culture in today's time; Read on

By Amrita Ghosh  |  First Published Mar 12, 2024, 1:09 PM IST

Allu Arjun emphasizes the significance of Indian culture in a chat show. He highlights a generational shift towards embracing cultural pride and calls upon celebrities and media to project and own their heritage

Celebrated as one of the most revered superstars in contemporary Indian cinema, Allu Arjun has etched his name in the annals of entertainment history. His contributions to the film industry are monumental, with numerous blockbuster hits under his belt, including the historic success of 'Pushpa: The Rise,' which catapulted him to greater heights. Recently, Allu Arjun was bestowed with the prestigious National Award for Best Male Actor, a testament to his exceptional performance in 'Pushpa: The Rise.'

Despite his stature as a prominent figure in the film fraternity, Allu Arjun remains deeply rooted in Indian culture—a facet of his persona that he proudly embraces. Alongside his family, he actively promotes Indian traditions and festivities, exemplifying a genuine reverence for his heritage.

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During a recent appearance on a chat show, Allu Arjun underscored the significance of Indian culture, expressing his observation that today's youth exhibit a renewed interest in their cultural roots. He noted their penchant for celebrating festivals, adorning themselves in traditional attire, and relishing indigenous cuisine—a trend indicative of a burgeoning cultural pride.

In his remarks, Allu Arjun acknowledged a generational shift in attitudes towards cultural identity, remarking on the diminishing sense of apologetic sentiment regarding one's heritage. He emphasized the evolving role of celebrities and media in championing Indian culture, asserting the imperative to embrace and showcase cultural heritage unapologetically.

Allu Arjun's profound respect for Indian culture permeates his ethos and resonates in his actions, serving as a guiding principle in his personal and professional endeavors. Meanwhile, anticipation mounts for his upcoming cinematic venture, 'Pushpa 2: The Rule,' slated for release on August 15, 2024. Helmed by director Trivikram, the film promises to captivate audiences with its riveting narrative and stellar performances, further cementing Allu Arjun's status as a cinematic luminary.

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