QNET's FinGreen program is a flagship initiative to foster financial literacy and empowerment, focusing on youths and women.
QNET, a global lifestyle and wellness company that uses a direct selling business model, is reinforcing its commitment to Nigeria's economic growth and social development. The company “has always been dedicated to empowering individuals to lead healthier and more fulfilling lives. We are here to create great opportunities for Nigerian youths, for them to transform their lives and help other people around them,” stated Biram Fall, sub-Saharan Africa regional manager.
The lifestyle and wellness company officially entered Nigeria in 2022 through a strategic partnership with Transblue Limited, a local customer service compliance and logistics company. This collaboration has been instrumental in connecting Nigerians to the leading lifestyle and wellness company’s worldwide network and empowering the nation's youth.
“At Transblue, we have always been dedicated to improving people’s lives through our services. Our partnership with QNET, a renowned name in the industry, aligns perfectly with our vision of creating equitable access,” stated Akeem Ajisafe, CEO and managing director of Transblue Company Limited. “Together, we look forward to providing an interactive and engaging platform for stakeholders and regulatory authorities to gain valuable insights into QNET’s diverse range of products and business models.”
Since establishing its presence in Nigeria, the company has remained true to its promise of introducing initiatives that foster growth and equip Nigerian youths with essential skills. Its focus extends beyond business to include financial literacy and anti-fraud awareness.
Noteworthy among these initiatives is FinGreen, the company’s signature financial literacy program. FinGreen aims to empower youth and women to achieve financial literacy, attain financial freedom, and build generational wealth.
In addition to its educational endeavors, the company has actively contributed to social causes in Nigeria. It has donated to institutions such as the Bab Es Salaam Orphanage and The Little Saints Orphanage, showcasing its commitment to creating a positive social impact for the underprivileged.
As the lifestyle and wellness company continues to make strides in Nigeria, its unwavering commitment to fostering economic growth, empowering youth, and making a positive social impact remains at the forefront. The company's initiatives, partnerships, and contributions to financial literacy demonstrate its dedication to improving the lives of Nigerians and reshaping the narrative surrounding direct selling companies in the country.
A Closer Look at the FinGreen Initiative
QNET's FinGreen program is a flagship initiative to foster financial literacy and empowerment, focusing on youths and women. Launched as the company expanded its footprint globally, FinGreen represents the enterprise’s commitment to going beyond conventional models by investing in the education and financial well-being of its stakeholders.
The program has roots in QNET's recognition of financial literacy's crucial role in individual and community development. It was initiated to address the growing need for practical financial knowledge and skills, especially among the younger demographic and women in various societies.
"As a business that is focused on developing micro-entrepreneurs, we understand that financial independence starts with education and inclusion,” stated CEO Malou Caluza. “Through our FinGreen program, we strive to help young people and women learn the skills, habits, and attitude to make informed financial decisions, online and offline."
Historically, FinGreen was introduced as part of the company’s broader corporate social responsibility initiatives. Its inception aligns with the company's core values, emphasizing social impact and empowerment. By combining education with actionable strategies, FinGreen represents a pivotal step in the lifestyle and wellness business’s mission to contribute positively to the communities in which it operates, reinforcing the company's commitment to holistic well-being beyond its product offerings.
Who Are the Brand Ambassadors of QNET?
By aligning with individuals who embody success, health, and integrity, the direct selling business strategically uses its brand ambassadors to strengthen its market presence and build consumer trust worldwide.
A prominent figure associated with the lifestyle and wellness product company is the Indian cricket legend Virat Kohli. The captain of the Indian national cricket team, Kohli brings a strong sports persona to the brand, aligning with the company’s focus on health and wellness. His influence extends beyond the cricketing world, making him an impactful ambassador for the business that empowers micro-entrepreneurs.
“At QNET, we love sports. We especially love supporting up-and-coming young sports professionals and teams. There are so many similarities between sports and direct selling. You need great teamwork, discipline, commitment, and perseverance in order to succeed in both,” said Caluza.
“Over the past two decades, QNET has supported team sports such as hockey, Formula One, and football and partnered with sporting events in badminton, tennis, and trail running. We have also supported talented individuals in mountaineering, martial arts, motorsports, and interclub competitions in the African continent.
“We are also the proud title sponsors of our very own PJ City Football Club in Malaysia and support India's only differently abled motorsports driver, Chetan Korada.”
QNET is proud to be Manchester City Football Club’s official direct selling partner since 2014. Over the years, the partnership has been celebrated with various activities and initiatives, including the unveiling of branded watches at the Etihad Stadium in Manchester, England, hosting football coaching clinics, and extending support to the Manchester City Women’s Football Club. The collaboration also led to the creation of the QNET-City Football Language School. In 2019, the partnership was extended for another five years, further deepening this collaborative relationship.
"This is a valued partnership for both QNET and Manchester City because performance is core to both the brands,” Caluza shared. "We are both driven to succeed through hard work, passion, and dedication.”
Brand ambassadors are pivotal in leveraging the company’s popularity and influence to reach a wider audience. Their association with the company reinforces the lifestyle and wellness company’s commitment to excellence, quality products, and a healthy lifestyle.
Disclaimer: This is a featured content
Read Exclusive COVID-19 Coronavirus News updates, at MyNation.