Combining the insights from industry reports with KickRummy's growth records, the company has achieved milestones and established itself as India's fastest-growing real-money game.
KickRummy, India’s fastest growing real-money game (RMG) has recorded a growth of 2000% since its launch in early 2023. The online rummy platform currently boasts approximately 10,000 concurrent players, a testament to its popularity and appeal. Rummy players on the platform are winning from a prize pool of 50,00,000 INR in competitive leaderboard prizes, along with the deposit bonus offers, and industry-leading incentives.
Combining the insights from industry reports with KickRummy's growth records, the company has achieved milestones and established itself as India's fastest-growing real-money game.
RMG reports state India's gaming market hit $2.6 billion in FY22, indicating a thriving industry with significant monetization potential. RMG revenues currently constitute 57% of the market size, the projected growth of the gaming market at a CAGR of 27% – an attractive prospect for RMG companies, indicating ample opportunities for expansion.
The increasing number of WTP (willingness-to-pay) users has increased to 120 million in FY22 with a 24% conversion rate. The average revenue per paying user grew 11% to $20 per year in FY22, highlighting the potential for revenue generation in the Real Money Gaming sector.
In addition to its growth, KickRummy stands out from its competitors in the industry. The platform boasts a significantly lower Customer Acquisition Cost (CAC) compared to other online rummy companies. While the industry average CAC ranges from INR 1200 to INR 2000, KickRummy has successfully achieved a CAC of INR 350 to INR 1000. This cost-effectiveness in customer acquisition positions KickRummy for sustainable growth.
India's dominance in game downloads (17% globally in FY22) and its large gamer population (507 million) indicate a vast market for Real Money Gaming platforms such as KickRummy to tap into.
KickRummy aims to achieve a revenue target of INR 100 Crores Gross Gaming Revenue (GGR) by the end of 2023, demonstrating its ambitious growth plans and commitment to acquiring the billion dollar rummy market. The real-money gaming company envisions an impressive growth target of INR 250 Crores for the fiscal year 2024, representing an overall growth rate of 250%. The projections state the company's determination to expand its market presence and enhance its revenue streams.
"The critical mass index of rummy players in India is around 40 crores. We aim to provide users with a responsible and enjoyable gaming experience, focusing on player development and support rather than just acquisition.” said the Management of Kick Games Studios Pvt. Ltd, the parent company of KickRummy.
“By leveraging world-class customer support and emphasizing learning and development (L&D), we strengthen our players mentally and foster a real connection with our users. In the world of AI, we strive to bridge the gap through human interactions, ensuring our users feel a genuine connection with KickRummy.”
With its exceptional growth trajectory, robust revenue projections, and dedication to user satisfaction, KickRummy is poised to continue leading the Real Money Gaming industry in India.
About KickRummy
Started in 2022, KickRummy is a product developed by Kick Games Studios, a Delhi-based online real money gaming company aimed at creating truly unforgettable gaming experiences. Made in India, for India, by India, the company strives to achieve quality & service distinction by providing a seamless gaming experience and world class support to its players. Kick Games is poised to change the online real money gaming industry by building games with the latest cutting-edge technology, artificial intelligence and machine learning and its games are curated to deliver on its mantra: ‘Making Games with a Kick’.
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