Shivang Bakliwal, COO and co-founder of Bluetick consultants, shares the top 5 business growth strategies that help in boosting ROI while creating brand awareness, lead generation and online sales.
5 Ways To Improve Your Social Media ROI
Bluetick Consultants, an Indore-based, data-driven social media marketing company today announced their top 5 social media strategies to boost ROI. Social media ROI is a bane for most marketers as it is difficult to define, measure, or report social media ROI.
“Social media marketing services have become an integral part of social media optimization for both B2B and B2C industries all over the world,” said Shivang Bakliwal, CEO and co-founder Bluetick consultants. “For SMM services, posting content on social media has become rudimentary, however, where most digital marketing consultants get stuck is measuring social media ROI that can be done by setting the right goals and tracking with analytical tools.”
Shivang Bakliwal, COO and co-founder Bluetick consultants shared the top 5 business growth strategies that help in boosting ROI while creating brand awareness, lead generation and online sales.
1. Choose the right social media platforms
A social media platform to share content should be chosen depending on your industry, niche and goals. Best suited is a platform where your target audience is most active. If you are a B2B firm providings products or services then LinkedIn, twitter, Quora, Reddit would be the best choice. If you are a B2C brand then the platforms that would work best for you are Fecbook, Instagram, Pinterest, YouTube.
2. Make use of influencer marketing
One of the best ways to improve ROI is by using influencers as they boost your brand reputation. Ensure to use a mix of local and global influencers who have a huge following and share content for your industry . You can ask them to write feedback for your brand, leave reviews or visit your store if offline.
3. Gather intelligence and iterate
Social media is constantly changing and so should your strategies. Update and adapt your strategy over time as the content and channels that feel so relevant today might not connect with your audience tomorrow. Social listening can be an important way to understand what’s happening in your market and using the information, iterate.
4. Establish your most important KPIs
Your social media irrespective of your industry should be data-driven. Focus only on the key metrics that should include reach, clicks, engagement, hashtag performance, organic and paid likes, sentiments and more.
5. Track your ROI and perform analytics
Constantly track your campaigns. Unless you check your performance, you’ll not know if you’re getting it right. Use tools such as Google Analytics, Google Search Console, Facebook analytics or if your digital marketing consultants customised tracking analysis.
“These are the top 5 social media growth strategies we use at Bluetick to boost out client’s ROI and they have worked for us extremely well. We serve 100s of clients, Startups and SMEs from diverse industries including Gaming, Real Estate, Education, Lifestyle, Fashion, Health, Events, Tech and more,” added Shashank.
Bluetick Consultants is co-founded by Shivang Bakliwal who is the CEO, Shashank Bakliwal is the COO and Saloni Tapadiya is the CTO.
About Bluetick
India’s first data-driven storytellers, Bluetick Consultants is a digital marketing company with offices across Indore, Bhopal, Ahmedabad, Delhi, Mumbai, Dubai. Using tools like data-driven analytics, AI, AR and a great sense of humor, at Bluetick Consultants it’s all about getting you that BlueTick Consultants from your customers and audiences online.
Media Contact
info@bluetick.co.in
Important links:
Website: www.bluetick.co.in
Twitter I Linkedin I Facebook I Instagram
Disclaimer: This is a featured content
Read Exclusive COVID-19 Coronavirus News updates, at MyNation.