Customer service, reputation, and your company's overall image are some critical focuses that define your brand, and In an era where many buyers rely on customer reviews, having a solid brand is critical to success. How do you build a well-defined brand for long-term success? Alex McCurry discusses three common mistakes to avoid when creating your brand.
McCurry is an entrepreneur, economist, and engineer. He has been able to establish and cement his spot in the fiercely competitive DeFi space, starting a blockchain development firmthat has built and assessed over 10 billion dollars in market cap. McCurry’s firm, Solidity.io, has worked with a variety of companies ranging from small business owners to corporate enterprises to help introduce them to the emerging Web3.0 space.
The following are three mistakes that, according to him, hinder your brand's growth in the long run:
1. Attaching your brand to the wrong things
McCurry explains that building your brand is a never-ending journey; what you do in your day-to-day will positively or negatively influence your brand. Social media users are quick to cancel, attack, and hashtag, and those are the people who have control over how your brand gets perceived. If you want to build a powerful brand for long-term success, it's important to consider your brand image and avoid attaching it to the wrong things.
2. Equating branding to a Logo
According to McCurry, this is one of the most common mistakes that many business owners and marketing specialists make. He explains that while a good and memorable logo is one of the components of a powerful brand, it is not the only part. There is more to branding. When building your brand, it is essential to consider other components like the mission, values, and story of your brand, as they will help develop it into a powerful one that is geared for long-term success.
3. Not building ties in the media industry
Your network is your net worth, says McCurry. In this case, your network can help you organically grow your brand. Good branding increases a company's value and makes it easier to acquire new customers. Thus, your online presence and network of connections should be the main focus if you want to build a successful brand.
As per Alex McCurry, being mindful of the above mistakes as you start your journey, and ensuring authenticity throughout, will lead to smooth sailing for your brand in the long term.
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